The Emotional Side of Selling or Buying a CPA Firm-Part 2

As the “Part 2” of our discussion on emotions sellers and buyers experience, we will start with the emotion of fear. In the context of selling or buying a CPA firm, all parties experience fear in most phases of the process.   Fear, if not addressed, can cause us to totally shut down.  A seller and … Read moreThe Emotional Side of Selling or Buying a CPA Firm-Part 2

The Emotional Side of Selling or Buying a CPA Firm-Part 1

We have all read numerous articles on How To Sell a CPA Firm, How To Buy a CPA Firm, or How to Value a CPA Firm, but rarely is a business transaction addressed from an emotional prospective. In light of selling a CPA firm or purchasing a firm, it seems sellers and buyers could benefit … Read moreThe Emotional Side of Selling or Buying a CPA Firm-Part 1