The Emotional Side of Selling or Buying a CPA Firm-Part 4

In our final part of this series on emotions, we will conclude with the emotions of Pride and Satisfaction. Another emotion commonly experienced by sellers is pride. The word pride usually evokes a negative connotation; however, there is a positive form of pride.  Pride in a job well done. Pride in the fact that a … Read more The Emotional Side of Selling or Buying a CPA Firm-Part 4

The Emotional Side of Selling or Buying a CPA Firm-Part 3

We have been discussing the emotions surrounding the sale or purchase of a CPA firm or tax practice.  We have addressed the emotion of fear. The next emotions we will address are Excitement and Sadness.   Sellers will generally vacillate between these two emotions often.  As excited as they are about the possibilities of enjoying retirement … Read more The Emotional Side of Selling or Buying a CPA Firm-Part 3