In our final part of this series on emotions, we will conclude with the emotions of Pride and Satisfaction. Another emotion commonly experienced by sellers is pride. The word pride usually evokes a negative connotation; however, there is a positive form of pride. Pride in a job well done. Pride in the fact that a firm owner worked hard to grow and develop a successful business and pride in the fact they provided great service
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Articles for Buyers
We have been discussing the emotions surrounding the sale or purchase of a CPA firm or tax practice. We have addressed the emotion of fear. The next emotions we will address are Excitement and Sadness. Sellers will generally vacillate between these two emotions often. As excited as they are about the possibilities of enjoying retirement or pursuing other business opportunities, they cannot seem to separate the excitement from the sadness of leaving behind the personal
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