Marketing is Not a Dirty Word – Anymore

Long years ago when I started working in public accounting, it was not acceptable to do much marketing.

It had to be considered “tasteful marketing” and we could certainly not say we were an expert! We did not have opportunities for advertising such as company websites, Facebook, Linkedin, or a blog. Our marketing was basically limited to the local newspaper ads and a few ads in the local schools’ yearbooks, and of course, our best marketing was done for us in “word of mouth” by our existing clients (good or bad)!

My how things have changed! With the introduction of the internet, the world has become a much smaller place with quick, easy access to almost everyone on the planet!

CPAs and tax professionals can now share information with everyone about their firm, including the services they provide, information about their employees and even testimonials from clients about the quality of the service they provide.

So, are you using these tools to increase awareness of your firm? If yes, great! If no, I can tell you that you are missing out on some possible opportunities to let the world know who you are, what you offer, and thereby possibly increase your firm’s revenues.

Remember, everything you do, every action you take, and every service you provide, communicates who you are and affects your reputation. A social media presence just reinforces and brings clarity to the messages you are trying to send to current clients and hopefully attract new clients.

About the Author

Picture of Kathy Brents
Kathy Brents
Kathy is a life-long resident of Central Arkansas, where she received her undergraduate degree in accounting from the University of Central Arkansas. Upon graduation, Kathy worked for CPA firms in the Central Arkansas area prior to starting her own CPA firm in Conway, Arkansas in 1986. While practicing public accounting, Kathy had many opportunities to provide guidance to her clients as they were involved in the purchase and sale of many businesses. Kathy sold her own CPA firm in 2006. In 2004, Kathy began her 2nd career in the field of business brokerage. Kathy is also a Certified Business Intermediary (CBI) and a member of the International Business Brokers Association (IBBA).

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