Long years ago when I started working in public accounting, it was not acceptable to do much marketing.
It had to be considered “tasteful marketing” and we could certainly not say we were an expert! We did not have opportunities for advertising such as company websites, Facebook, Linkedin, or a blog. Our marketing was basically limited to the local newspaper ads and a few ads in the local schools’ yearbooks, and of course, our best marketing was done for us in “word of mouth” by our existing clients (good or bad)!
My how things have changed! With the introduction of the internet, the world has become a much smaller place with quick, easy access to almost everyone on the planet!
CPAs and tax professionals can now share information with everyone about their firm, including the services they provide, information about their employees and even testimonials from clients about the quality of the service they provide!
So, are you using these tools to increase awareness of your firm? If yes, great! If no, I can tell you that you are missing out on some possible opportunities to let the world know who you are, what you offer, and thereby possibly increase your firm’s revenues!
Remember, everything you do, every action you take, and every service you provide, communicates who you are and affects your reputation. A social media presence just reinforces and brings clarity to the messages you are trying to send to current clients and hopefully attract new clients!