What Buyers Want

In speaking with several hundred buyers in the course of the last 17 years, we have listened and understand what is most important to you.

Great location

Buyers prefer locations that offer easy access, ample parking, and have great visibility. These qualities will also make it easier to attract new business when potential clients are evaluating their options.

High profitability

Buyers are seeking firm acquisitions to make money. No big surprise. So, firms offering high earnings are definitely more appealing.


A firm culture capable of attracting and retaining good talent is highly appealing to buyers.


Having younger, trained, and capable staff in place is another key to attracting buyers to a business.

Recurring revenues

Firms with recurring revenues offers stability to a firm, especially when there is a good amount of revenue coming into the firm in the “off season”.

Strong client relationships

Sellers that have a strong bond with their client base will usually have a high transition rate to a new owner.

There are many other things that play into a buyer’s consideration of a firm. As you can see, many of the items listed above have nothing to do with the cash flow of the business, confirming that price and terms of a deal are not all there is to a deal!

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