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Dale Carnagie once said, “when dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” What Exactly Is an Emotion? For today’s discussion on seller and buyer emotions we need to define what an emotion really is. The Urban Dictionary defines an emotion as, a mental state that arises … Read more
What’s next on your horizon? If that horizon includes expansion, you should know that buying an existing practice represents a smart move for several reasons. The right firm at the right price can bring immediate advantages. Here are just a few: The hard part is done, especially if you buy a well managed, profitable business. … Read more
In our final part of this series on emotions, we will conclude with the emotions of Pride and Satisfaction. Another emotion commonly experienced by sellers is pride. The word pride usually evokes a negative connotation; however, there is a positive form of pride. Pride in a job well done. Pride in the fact that a … Read more
We have been discussing the emotions surrounding the sale or purchase of a CPA firm or tax practice. We have addressed the emotion of fear. The next emotions we will address are Excitement and Sadness. Sellers will generally vacillate between these two emotions often. As excited as they are about the possibilities of enjoying retirement … Read more
As the “Part 2” of our discussion on emotions sellers and buyers experience, we will start with the emotion of fear. In the context of selling or buying a CPA firm, all parties experience fear in most phases of the process. Fear, if not addressed, can cause us to totally shut down. A seller and … Read more
We have all read numerous articles on How To Sell a CPA Firm, How To Buy a CPA Firm, or How to Value a CPA Firm, but rarely is a business transaction addressed from an emotional prospective. In light of selling a CPA firm or purchasing a firm, it seems sellers and buyers could benefit … Read more
